You have probably wondered what innovations, methodologies, and approaches are being used by businesses and the market, and the formula used to reduce the pain caused by change.In this article, we……
Digital Change Management: A New Concept for Agile and Digital Transformation.
TrueView audience engagement: Paid strategies to find fans and reduce waste
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.
Read the full article at: marketingland.com
The Ultimate Guide to Video Marketing
Master the art of video marketing with these videos, templates, tips, and resources…
Read the full article at: blog.hubspot.com
Predictive marketing analytics using BigQuery ML machine learning templates
To make machine learning more accessible to data scientists, BigQuery ML is now generally available, and we’ve published three new templates in collaboration with SpringML for marketing analytics use cases.
Read the full article at: cloud.google.com
Marketing Strategy: The Cost Of Losing Creativity
Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by pulling billions out of tech to fund creative differentiation.
Read the full article at: go.forrester.com
The Ins and Outs of Marketing Automation [Podcast]
Jason VandeBoom, founder and CEO of ActiveCampaign, shares his extensive knowledge on marketing automation trends and where he thinks things are headed.
Read the full article at: ducttapemarketing.com
Adopting new martech? You don't have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn’t need to be so black and white.
Read the full article at: marketingland.com
Facebook's digital wallet Calibra: What it could mean for marketers
The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities….
Read the full article at: marketingland.com
In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about.
Read the full article at: marketingland.com
How can organizations leverage AI technologies to achieve project success?
Implementation of AI technologies will continue to grow, requiring shifts in how projects are managed and how organizations implement strategy.
Read the full article at: www.helpnetsecurity.com
20 Must-have Online Collaboration Tools for Productive Design Teams in 2019
20 best online collaboration tools for business in 2019 allows your team to work together and manage designs/projects/documents/members perfectly online.In fact, with a good network connection, and……
Read the full article at: uxplanet.org
What is Project Management?
Before we dive into the pool of project management, let’s take a quick look at what a project is.A project is more often a temporary endeavour undertaken by an……
Read the full article at: www.globalbankingandfinance.com
What is Project Management?
Council Post: How To Measure Value With An Agile Agency Team
3 Questions to Answer Before Embarking on a Martech Stack Revamp
Will technology support the shorter working week?
Facebook Looks to Bolster Crypto Team, Even After Libra's Launch -
How Systemic Approaches to ITOps Impact the Business Culture
10 tech jobs that are rewiring gradaute career expectations
Agile IT4IT in the Digital Enterprise - a Case Study - The Open Group
Marcel van de Lustgraaf is Managing Director DTC at VIVAT since 2009. Initially as director IT Development and Change and currently Managing Director/CIO. Pr…