Digital Change Management: A New Concept for Agile and Digital Transformation.
You have probably wondered what innovations, methodologies, and approaches are being used by businesses and the market, and the formula used to reduce the pain caused by change.In this article,...
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TrueView audience engagement: Paid strategies to find fans and reduce waste
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.Read the full article...
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The Ultimate Guide to Video Marketing
Master the art of video marketing with these videos, templates, tips, and resources…Read the full article at: blog.hubspot.comManagement Consulting Blog
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Predictive marketing analytics using BigQuery ML machine learning templates
To make machine learning more accessible to data scientists, BigQuery ML is now generally available, and we’ve published three new templates in collaboration with SpringML for marketing analytics use...
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Marketing Strategy: The Cost Of Losing Creativity
Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by pulling billions out of tech to fund creative differentiation.Read the full article at:...
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The Ins and Outs of Marketing Automation [Podcast]
Jason VandeBoom, founder and CEO of ActiveCampaign, shares his extensive knowledge on marketing automation trends and where he thinks things are headed.Read the full article at:...
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Adopting new martech? You don't have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn’t need to be so black and white.Read the full article at: marketingland.comChief Marketing Officer
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Facebook's digital wallet Calibra: What it could mean for marketers
The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities….Read the full article at: marketingland.comChief Marketing Officer
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In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about.Read the full article at: marketingland.comChief Marketing...
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How can organizations leverage AI technologies to achieve project success?
Implementation of AI technologies will continue to grow, requiring shifts in how projects are managed and how organizations implement strategy.Read the full article at: www.helpnetsecurity.comChief...
View Article20 Must-have Online Collaboration Tools for Productive Design Teams in 2019
20 best online collaboration tools for business in 2019 allows your team to work together and manage designs/projects/documents/members perfectly online.In fact, with a good network connection,...
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What is Project Management?
Before we dive into the pool of project management, let’s take a quick look at what a project is.A project is more often a temporary endeavour undertaken by an……Read the full article at:...
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What is Project Management?
Before we dive into the pool of project management, let’s take a quick look at what a project is.A project is more often a temporary endeavour undertaken by an……Chief Operating Officer’s...
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Council Post: How To Measure Value With An Agile Agency Team
Here are a few Agile best practices any agency can incorporate into their workflow.Chief Operating Officer’s insight:Agile Operations Management
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3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.Chief Operating Officer’s insight:PM Management
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Will technology support the shorter working week?
Is a shorter working week coming? Does technology make it less or more likely?Surveys suggest it’s inevitable…Chief Operating Officer’s insight:Operations Coaching
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Facebook Looks to Bolster Crypto Team, Even After Libra's Launch -
Facebook’s Growing Crypto Squad As first spotted by CoinDesk, Facebook’s crypto division is embarking on yet another hiring spree.This comes just weeks…
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How Systemic Approaches to ITOps Impact the Business Culture
We are at an inflection point in the rise of big data. Enterprise IT infrastructure is producing data at a scale like the world has never seen before.IT…
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10 tech jobs that are rewiring gradaute career expectations
Entering the job market, Gen Z students are seeking new tech roles to keep up with their work ethic and competitive computing skills.
View ArticleAgile IT4IT in the Digital Enterprise - a Case Study - The Open Group
Marcel van de Lustgraaf is Managing Director DTC at VIVAT since 2009. Initially as director IT Development and Change and currently Managing Director/CIO. Pr…
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